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- TITLE: Brand Names
- KEY ECONOMIC PRINCIPLES I’M ADDRESSING:
- People (usually) respond to incentives in predictable ways - OVERALL RESEARCH QUESTION:
-What are the incentives that companies use to become name brands, and how have these become predictable? - SUB QUESTIONS
- Does the quality difference between name brands and store brands match the price difference? Business Insider
- How big of an impact do "influencers" (ex: fashion bloggers, celebrities) on brands becoming name brands? Forbes
- How does a brand name gain monetary value? B2B International
- How do brands change their image? (ex: champion going from a Walmart brand to an Urban Outfitters brand) Forbes
- RESOURCES FOR RESEARCH:
- DATABASES: Gale Group
- OTHER (OPTIONAL):
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